Carrefour Group, the second largest retail group in the world in standings of revenue and third largest in revenue after Wal-Mart and Tesco. Carrefour operates mainly in Europe, Argentina, Brazil, China, and Colombia, but also has shops in North Africa and other parts of Asia, with most stores being of the size of hypermarket or even supermarket.
Carrefour has
aptitude on being one of the top international hypermarket chains
with the virtuous on their surpass capabilities and resources.
The
Carrefour Group is flaring its Number One global position with the
quantity rank of 1,163 hypermarkets in 30 countries. In 2007,
expansion accelerated outside France, particularly in Asia, with the
building of 36 new hypermarkets, including 22 in China – where the
Group broke its record for store openings in a one-year period. This
has brought them to be prominent in the hypermarket division.
Carrefour expanded its selection of non-food products and upholds to
the Carrefour brand. Tableware, Carrefour Home and Carrefour
Selection (gourmet foods) made a outstanding entrance and drew rave
appraisals from indigenous societies. Carrefour’s services are
providing new opportunities to customers worldwide. Their services
comprise of merchandise such as mobile phones, home computer support,
travel services, credit cards and savings products.
In
the year 2007, Carrefour added a new retail model to the hard
discount format that made the lowest prices available to all
consumers. Starting off with Dia-Markets, a convenience store of
around 400 square meter with a focus on everyday shopping needs and
high-traffic departments, including self-service fruits and
vegetables, meat, poultry and fish, and a new section with prepared
foods, such as sandwiches and individual salads. 70 Dia-Market stores
opened in just one year and have met with great attainment. Carrefour
then launched the Maxi-Dia concept, a supermarket with discount
prices. Larger than a traditional store, at about 1,200 square meter,
this format features a larger selection of non-food items. Maxi-Dia
stores held up to 222 stores in just two years of its launch.
In
order to persist competitive in its region, Local ingenuities expand
consumer access. The assembly of Carrefour continually enlarges its
own-brand offering, which are the combination of low priced products
with primary market-priced items. Carrefour brands are available in
every department within every body’s reach. All products developed
by Carrefour meets a very strict specification, which are signed by
suppliers and double-checked by regular audits at their manufacturing
site.
Carrefour
guaranteed-partnerships involved 224 suppliers and 220,000 tonnes of
fruit and vegetables. The Carrefour Group wants to give the
opportunity to their suppliers to grow. In return, Carrefour expects
its suppliers to provide high-quality, competitive, eco-friendly
products produced in a manner that respects human rights. To that
end, the group works closely with suppliers in an approach that
focuses on the on-going development, based on data sharing and
regular audits of performance. To the outcome of policy,
manufacturers remain steadfast and reliable to Carrefour and store
brands in order to achieve success.
With
over 475,000 employees, the Carrefour group ranks among the top 7
private employers in the world. Carrefour aspires to be seen as a
benchmark in human resources management and social responsibility.
The group makes every effort to support the development of its staff
members, who are, after all, its representatives in dealing with the
company’s customers. Operating in over 30 countries, Carrefour
gives priority to hiring local residents.
Offering
some 30 retail trades and recruiting mainly in their catchment area,
Carrefour stores reflect the diversity of the communities they serve.
Creative methods are used to recruit candidates from varied
backgrounds. In turkey, Carrefour group held an event with 4,000 new
graduates, followed by a day-long open house that led to the hiring
of masses of those young candidates. France hypermarkets are
introducing recruitment channels available to all job seekers such as
people looking for jobs have the option to also post their CVs via
video on the job board and also have the access to speak directly to
the Human Resource Department through mobile phone or email.
Carrefour runs annual recruitment campaigns which as of March 2009
campaign attracted 18,000 visitors, who asked 2,500 questions.
The
Carrefour group has managed to make high annual turnover out of the
method of managing their corporation. As for it’s side profits,
Carrefour has been very generous to give contributions in large
scales to local communities. They have also provide man power
resources to assist in those in those charitable organizations.
The
Carrefour group has the resource to also anticipate global risk. To
counter countries with group procedures have experienced an elevation
accident rate in recent years. To include all risks related to each
location, we updated the mapping of country risks. Drawing on
multiple sources of expertise, the situation in each country was
closely examined on the basis of nine criteria – political, health,
economic, terrorist, natural, employment, infrastructure,
crime-related and social-environmental.
Carrefour,
owning up to their current motto in the employment circuit, Motivated
Professionals dedicated to Customer Service. They certainly have
tremendous capabilities and resources dedicated to ensure the
extraordinary standards to animate by.
Referred to Case Study Carrefour
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