Characteristics of capabilities and resources of Carrefour.

Carrefour Group, the second largest retail group in the world in standings of revenue and third largest in revenue after Wal-Mart and Tesco. Carrefour operates mainly in Europe, Argentina, Brazil, China, and Colombia, but also has shops in North Africa and other parts of Asia, with most stores being of the size of hypermarket or even supermarket.

Carrefour has aptitude on being one of the top international hypermarket chains with the virtuous on their surpass capabilities and resources.

The Carrefour Group is flaring its Number One global position with the quantity rank of 1,163 hypermarkets in 30 countries. In 2007, expansion accelerated outside France, particularly in Asia, with the building of 36 new hypermarkets, including 22 in China – where the Group broke its record for store openings in a one-year period. This has brought them to be prominent in the hypermarket division. Carrefour expanded its selection of non-food products and upholds to the Carrefour brand. Tableware, Carrefour Home and Carrefour Selection (gourmet foods) made a outstanding entrance and drew rave appraisals from indigenous societies. Carrefour’s services are providing new opportunities to customers worldwide. Their services comprise of merchandise such as mobile phones, home computer support, travel services, credit cards and savings products.

In the year 2007, Carrefour added a new retail model to the hard discount format that made the lowest prices available to all consumers. Starting off with Dia-Markets, a convenience store of around 400 square meter with a focus on everyday shopping needs and high-traffic departments, including self-service fruits and vegetables, meat, poultry and fish, and a new section with prepared foods, such as sandwiches and individual salads. 70 Dia-Market stores opened in just one year and have met with great attainment. Carrefour then launched the Maxi-Dia concept, a supermarket with discount prices. Larger than a traditional store, at about 1,200 square meter, this format features a larger selection of non-food items. Maxi-Dia stores held up to 222 stores in just two years of its launch.

In order to persist competitive in its region, Local ingenuities expand consumer access. The assembly of Carrefour continually enlarges its own-brand offering, which are the combination of low priced products with primary market-priced items. Carrefour brands are available in every department within every body’s reach. All products developed by Carrefour meets a very strict specification, which are signed by suppliers and double-checked by regular audits at their manufacturing site.

Carrefour guaranteed-partnerships involved 224 suppliers and 220,000 tonnes of fruit and vegetables. The Carrefour Group wants to give the opportunity to their suppliers to grow. In return, Carrefour expects its suppliers to provide high-quality, competitive, eco-friendly products produced in a manner that respects human rights. To that end, the group works closely with suppliers in an approach that focuses on the on-going development, based on data sharing and regular audits of performance. To the outcome of policy, manufacturers remain steadfast and reliable to Carrefour and store brands in order to achieve success.

With over 475,000 employees, the Carrefour group ranks among the top 7 private employers in the world. Carrefour aspires to be seen as a benchmark in human resources management and social responsibility. The group makes every effort to support the development of its staff members, who are, after all, its representatives in dealing with the company’s customers. Operating in over 30 countries, Carrefour gives priority to hiring local residents.

Offering some 30 retail trades and recruiting mainly in their catchment area, Carrefour stores reflect the diversity of the communities they serve. Creative methods are used to recruit candidates from varied backgrounds. In turkey, Carrefour group held an event with 4,000 new graduates, followed by a day-long open house that led to the hiring of masses of those young candidates. France hypermarkets are introducing recruitment channels available to all job seekers such as people looking for jobs have the option to also post their CVs via video on the job board and also have the access to speak directly to the Human Resource Department through mobile phone or email. Carrefour runs annual recruitment campaigns which as of March 2009 campaign attracted 18,000 visitors, who asked 2,500 questions.

The Carrefour group has managed to make high annual turnover out of the method of managing their corporation. As for it’s side profits, Carrefour has been very generous to give contributions in large scales to local communities. They have also provide man power resources to assist in those in those charitable organizations.

The Carrefour group has the resource to also anticipate global risk. To counter countries with group procedures have experienced an elevation accident rate in recent years. To include all risks related to each location, we updated the mapping of country risks. Drawing on multiple sources of expertise, the situation in each country was closely examined on the basis of nine criteria – political, health, economic, terrorist, natural, employment, infrastructure, crime-related and social-environmental.

Carrefour, owning up to their current motto in the employment circuit, Motivated Professionals dedicated to Customer Service. They certainly have tremendous capabilities and resources dedicated to ensure the extraordinary standards to animate by.

Referred to Case Study Carrefour